Dated: 2021.12.02.
This article's information has been translated from the original article: link
111 Percent (CEO Kim Kang-an) announced today that its subsidiary Supercent (CEO Gong Jun-sik) has entered into a strategic partnership with Astory (CEO Lee Sang-baek) and will launch 'Kingdom: K-Drama Challenge' (tentative title) in the first quarter of next year as its first project.
'Kingdom: K-Drama Challenge" is a hyper-casual game based on the intellectual property (IP) of Netflix's original drama "Kingdom".
Supercent plans to release a total of 10 games designed and developed to allow users to experience famous scenes from the drama as games. it's a strategy that expands the business of K-content's global IP through hypercasual games.
Supercent is a subsidiary of 111 Percent, which was established in April, 2021. It focuses on developing and publishing hypercasual games and is targeting the global market with a strategy of analyzing various cultural trends and consumption patterns of highly viral content, quickly finding gaming fun elements and reinterpreting them into simple operation and immersive games.
Supercent is led by Junsik Gong, who previously served as the head of business development at SundayToz, where he successfully implemented IAA (in-app advertising) monetization models for IAP (in-app purchase) based games such as Anipang.
Global content studio ‘A Story’, known for producing "Signal," "Kingdom," "Jirisan," "SNL Korea," "Big Mouse," "Extraordinary Attorney Woo," and more, is actively expanding its digital human, metaverse, and NFF businesses using global K-content intellectual property (IP) through its subsidiary AIMC.
Hypercasual games are the most popular mobile game genre globally, generating more than 12 billion downloads in 2020, thanks to their casual playability for all ages and genders.
"We are pleased to announce this partnership with Astory, which has created a new cultural trend with the K-zombie craze around the world with 'Kingdom,' the original global K-content," said Gong Jun-sik, CEO of Supercent. "We will work together to expand the business of K-content in the global hyper-casual market.”