Dated: 2021.12.23.
This article's information has been translated from the original article: link
"Supercent is a name that utilizes the smallest currency, the cent. It reflects the idea of delivering special value by gathering small people. We plan to target the global market by preparing hypercasual games with K-content such as the popular drama 'Kingdom'.”
These are the words of Supercent CEO Gong Jun-sik. Supercent was established in April as a subsidiary of 111% (111%), known for its game 'Random Dice'. The company's CEO, Junsik Gong, was formerly the head of business development at SundayToz for games such as Anipang, and is credited with bringing in-app ad monetization models to in-app payment-based games. He is highly regarded for his expertise in the hypercasual game market, where advertising is critical.
Hypercasual gaming is one of the most attractive markets in the global gaming market. In 2020 alone, hypercasual games accounted for more than 12 billion downloads. That's 30% of the total gaming market, with a download growth rate of 60%. Hypercasual games are intuitive and simple, making them easy for anyone to understand and play. There is still a lot of room for growth because it targets non-gaming users.
Gong believes that just as short-forms like TikTok have seen rapid and dramatic growth in the video platform market, hypercasual games, which are played in short bursts, will follow suit. With the popularization of smartphones, people's attention spans are getting shorter and shorter, and hyper-casual games are a good fit for short attention spans.
"We introduced a variety of games, and the ones that utilized K-content were well accepted, such as 'K-POP RUN' and 'K-Games challenge', and the latter helped us get our name out there.”
Since its establishment, Supercent has knocked on the door of the global market with various games. It has market-tested about 20 games, including prototypes, and several of them have made money.
Among them, 'K-POP RUN' and 'K-Games challenge' are representative. These K-content games have been very well received. First, "K-POP RUN" is a game where users can choose to turn trainees into superstars. The game can be played in 60 seconds and is popular overseas.
The K-Game Challenge is a mini-game version of the games you played in your neighborhood as a kid. With a variety of mini-games to play, K-Game Challenge was a huge hit. Shortly after its release, it became the #1 most popular game in both North American markets and the #1 iOS game in 65 countries. It was downloaded more than 30 million times. This success led to a collaboration with Netflix's original series Kingdom.