Dated: 2022.05.13.
This article's information has been translated from the original article: link
Supercent (CEO Gong Jun-sik), a subsidiary of 111 Percent (CEO Kim Kang-an), will host the "2nd Hypercasual Game Challenge" from August 13th to August 12th.
This is the second edition of the Hypercasual Game Challenge, the largest hypercasual game development event in Korea. The event is organized by Supercent, a company focused on hypercasual game development and publishing, along with various partners. Its goal is to support domestic developers in market entry and global growth. The event is held online every quarter.
Starting with a kick-off seminar on May 13, the event will accept applications and games from May 16 to August 12. Games submitted by August 12 will be tested for CPI (Cost Per Install), and the final winners will be announced on August 22.
Games submitted through this program will receive a publishing contract worth up to $200 million if they meet Supercent's internal publishing KPIs. Additional cash bonuses of up to 20 million won will be awarded based on the achievement of each KPI, including CPI and retention index. In addition, Supercent, Google, and AdAust will share their know-how on hypercasual market analysis and development through various webinars.
One team of developers will be selected by Google who participates in this event as a partner and will receive a total solution from Google Mobile Game Consulting. They will receive market analysis, user and country-specific full-stack marketing consulting from Google's Universal Analytics (UA) support team, including consulting on user experience (UX) and monetization.
"We have seen a high level of interest from domestic developers in the hypercasual genre, with over 220 developers participating in our first event in December," said Gong Jun-sik, CEO of Supercent. "Supercent will continue to work with various partners to create an ecosystem that will help many indie developers in Korea become self-reliant and expand overseas."
Meanwhile, Supercent is a 111 percent subsidiary founded in 2021 that focuses on developing and publishing hypercasual games. With expertise in adtech, a key component of the hypercasual gaming business, the company reached 40 million downloads in its first year and recently raised $16 billion in seed funding.