Dated: 2022.05.31.
This article's information has been translated from the original article: link
'Kingdom Assassin: The Original Series', which utilizes the IP (intellectual property) of Netflix's original series 'Kingdom', has become the No. 1 most popular game on Google Play.
Supercent (CEO Gong Jun-sik), a subsidiary of 111 Percent (CEO Kim Kang-an), announced that "Kingdom Assassin: The Original Series" has achieved the No. 1 spot in the overall app category and game popularity ranking on the Korean Google Play Store within two days of its release.
"Kingdom Assassin: Original Series" is a hyper-casual game based on the Netflix series "Kingdom" IP. It is easy for anyone to play without a tutorial and combines various RPG features such as rapid growth through chapters, character stat upgrades, talent development, and boss battles to create a new, more immersive gameplay experience.
The game went live in Korea on May 26, and within two days of its release, it was ranked No. 1 in the Google Play Store's overall app category and top game charts. This demonstrates the continued popularity of the Kingdom IP and interest in the game. A global launch is planned for Q3.
Kingdom Assassins: The Original Series features a hyper-casual core gameplay of stealth action with a variety of meta-games and mini-games, including upgrades, enhancements, and weapons. The core game is simple, but it requires puzzle game elements to clear various missions and strategic play against various enemy patterns such as self-destructing zombies and shield zombies, and constantly provides new fun.
In particular, Chapter 1 starts with the infiltration action of the Netflix series 'Kingdom' where the crown prince 'Lee Chang' infiltrates the palace, and as you clear the subsequent chapters, you can watch in-game cut scenes that reinterpret key scenes from the original series.
"'Kingdom Assassin: Original Series' is characterized by reinterpreting K-dramas that were loved by people around the world into hyper-casual games that even non-gamers can enjoy together," said Gong Jun-sik, CEO of Supercent. "With this release, we will once again strive to showcase the power of K-content worldwide."
Meanwhile, Supercent is a subsidiary of 111 Percent that was established in April last year and focuses on developing and publishing hypercasual games. The company is targeting the global market with a strategy of analyzing various cultural trends and consumption patterns of viral content, quickly finding gaming fun elements and reinterpreting them into hypercasual, simple-to-play and immersive games.
Especially, Supercent achieved 40 million downloads in its first year of existence based on its expertise in adtech, a key element of the hypercasual game business. The company generated more than 95% of its revenue from overseas, including North America, a major market for the hypercasual genre, and became profitable in 2021, its first full year of operations.