Dated: 2022.06.21.
This article's information has been translated from the original article: link
Supercent, a subsidiary of 111%, announced a strategic partnership with a global influencer, WonJeong (TikTok @ox_zung), for the diversification of their global IP business.
WonJeong has nearly 53 million followers worldwide and is currently ranked as the second most followed influencer in Korea, behind only BTS, and ahead of BLACKPINK. Notably, he has a global ranking of 19th, with the MZ generation accounting for the majority of his followers. This partnership with WonJeong will enable Supercent to leverage his popularity and expand their global publishing business.
Supercent plans to create a hyper-casual game based on WonJeong's IP and expand its global publishing business through this partnership. The plan is to reinterpret the fun elements of Won Jeong-man's various contents as a hyper-casual game while 3D characterizing him. Additionally, they will establish a global marketing collaboration model through WonJeong's TikTok channel. Supercent will continue to utilize its global UA know-how to create a new marketing collaboration model.
Gong Jun-sik, Supercent's CEO, expressed his optimism for the partnership, stating, "We expect to create synergy between WonJeong's creative work, which has captured the hearts of MZ generations worldwide, and Supercent, which has created hyper-casual games with 50 million downloads globally. We will also strive to open up new markets with fun and innovative hyper-casual games featuring various influencers in the future. With this partnership, we hope to expand our business and reach new heights."
Supercent CEO, Gong Jun-sik (left) and WonJeong (right)
This partnership between Supercent and WonJeong is expected to have a significant impact on the global gaming industry, as it combines the power of a renowned influencer with the expertise of a leading game developer. Supercent has an impressive track record of creating hyper-casual games with unique, fun ideas & with millions of downloads, and WonJeong's massive following on TikTok makes him an ideal partner for expanding Supercent's global publishing business.
Through this partnership, Supercent hopes to create a new model for marketing and collaboration between influencers and game developers. They plan to leverage WonJeong's TikTok channel to promote their hyper-casual game, and in doing so, showcase the potential of influencer marketing in the gaming industry.
Moreover, this partnership is expected to create new opportunities for other influencers, as Supercent aims to continue working with various influencers in the future to develop fun and innovative hyper-casual games. As the gaming industry continues to grow and evolve, partnerships like this one between Supercent and WonJeong will play a crucial role in shaping its future.
In conclusion, Supercent's partnership with WonJeong is a testament to the power of collaboration in the gaming industry. With their combined expertise and influence, they are poised to create a game that will capture the hearts of millions of people worldwide. This partnership is an exciting development for the gaming industry, and we can't wait to see what the future holds.