Dated: 2022.08.02.
This article's information has been translated from the original article: link
Supercent, a subsidiary of 111%, well-known for its Random Dice game, specializes in developing and globally publishing hyper-casual games. The company values stacking cents, the smallest unit in the advertising ecosystem, like a giant mountain, and is pursuing this as its core value.
Their strategy involves analyzing user consumption patterns based on cultural trends and highly viral media content, and finding game elements to reinterpret them as simple and immersive hyper-casual games.
This strategy has yielded great results. Since its establishment in April 2021, Supercent has recorded more than 50 million cumulative downloads in the global market and even raised 13 million dollars (KRW 16 billion) in seed funding in March 2022.
After gaining extensive experience in product management and business development at SundayToz (now WeMade Play), CEO Gong Joon-Shik decided to create his own company, Supercent. Drawing on his past experiences, he developed the necessary business models and systems to formulate a winning company strategy.
Starting Supercent has changed his perspective on app marketing, as he now places a high value on people in addition to data. He looks for app marketers who share the same goals and communicates regularly with development teams who may not be familiar with market indicators to create better games. He believes this is crucial for both personal and company growth.
In a rapidly changing market, especially in the hyper-casual space, he stresses the importance of learning and executing new ideas quickly. To facilitate smooth communication among mobile app marketers, he has been active in the Mobile Heroes App Marketers community as well.
From his journey, we can learn that building a successful company requires not only strong business acumen but also a commitment to valuing people and staying adaptable to change.