Dated: 2023.01.19.
This article's information has been translated from the original article: link
Brickmate, a subsidiary of Geumho Electric, is expanding its gaming business through a collaboration with Supercent, a company specializing in hyper-casual game development and publishing.
According to Brickmate on Jan 19th, the two companies entered into a business collaboration to build a global game development build center by utilizing Supercent's ad tech capabilities.
Supercent, a subsidiary of 111 Percent known for its game "Random Dice," has achieved success with games such as "K-Pop Run" and "K-Games Challenge." The latter, released last year, recorded the top spot in the popular game rankings of the two major North American markets immediately after its release and was also ranked number one in popular iOS games in 65 countries with over 30 million downloads. The company has been growing rapidly, achieving profitability in its first year and accumulating 70 million downloads in its second year.
A Brickmate representative explained, "We have been considering ways to expand into the mobile game development sector since last year," and added, "By adding Supercent's ad tech capabilities to our creative and production abilities, we can increase our chances of success in a mutually beneficial partnership."
Supercent's CEO, Gong Jun-sik, said, "The hyper-casual genre is a game format preferred by the MZ generation who prefer short-form content and is growing rapidly worldwide," and added, "Through this collaboration, we will work together to create new long-term growth opportunities to activate the domestic hyper-casual ecosystem."
Brickmate and Supercent are currently developing a platform for registering and managing hyper-casual games with high potential for success, analyzing CPI (Cost Per Install) marketing performance, and sharing results.
The service will incorporate Supercent's game marketing know-how and is expected to further enhance game promotion strategies.
In fact, through this collaboration, the two companies will conduct a pilot project to build a game-specific build center to produce large-scale hypercasual games based on Brickmate's know-how in building global development centers. The combination of Supercent's planning capabilities, Brickmate's production infrastructure, and mass production infrastructure will enable faster production of competitive content.