Dated: 2023.02.20.
This article's information has been translated from the original article: link
Supercent (CEO Gong Jun-sik), a subsidiary of 111 percent, is hosting the 3rd Hypercasual Game Challenge until April 7.
The Hypercasual Game Challenge, now in its third year, is organized in collaboration with TikTok and the Korea Mobile Game Association. About 300 developers participated in the first and second editions of the challenge, and the two-time winner, Molip, released 'Coffee Break' in November last year, which has received over 4 million global downloads to date.
The Hypercasual Game Challenge will be open for submissions from February 20 to March 17 via the Supercent’s website. Games can be submitted until April 7th. The first round of successful games will be selected for CPI testing by April 11th, and the final winners will be announced on April 28th.
The winner will receive a publishing contract worth up to 2.4 billion won if they meet Supercent's internal publishing KPIs. Additional cash bonuses of up to 50 million won will be awarded based on the achievement of each KPI, including CPI and retention index. In addition, the team that receives the highest number of video views for their game on TikTok will receive a marketing fee of approximately KRW 2 million.
"Supercent is a game developer and publisher specializing in hyper-casual games that has established itself in the global mobile game business and has generated 70 million global downloads to date," said Gong Jun-sik, CEO of Supercent. "Through this event, we plan to continue to support many indie developers in Korea in various fields to help them become self-reliant and expand overseas."
"In addition to being a leader in the hypercasual genre, Supercent has the know-how to create a sustainable business through UA, branding, and marketing," said Hye-seung Lee, Global Gaming Team Manager at TikTok. "We hope that through this event, many Korean developers will be able to transfer this know-how and achieve significant results in the global market through close marketing collaboration with TikTok."