Dated: 2023.05
This article's information has been translated from the original article: link
Supercent's 《Burger Please!》 has surpassed 15 million downloads worldwide, making it the top-ranking game in the mobile tycoon category globally.
《Burger Please!》 is a mobile tycoon game where players aim to become a global franchise owner of a hamburger restaurant. Since its launch in February 2023, 《Burger Please!》 has gained immense popularity and become a major player in the global business simulation genre.
《Burger Please!》 becomes the #1 mobile tycoon game download worldwide
According to Sensor Tower Store Intelligence, from February 19 to April 30, 2023, based on combined data from Apple App Store and Google Play Store, Supercent's 《Burger Please!》 ranked first in downloads among mobile tycoon games worldwide.
Over 15 million downloads worldwide Since its release, 《Burger Please!》 has achieved over 15 million downloads globally. The analysis of cumulative downloads by country reveals that Indonesia has the highest percentage of downloads at 10.7%, while Brazil follows closely at 8.2%, with India and the United States at 7.8% and 4.7%, respectively.
The game 《Burger Please!》 has made gameplay more attractive with various features. Functions such as hiring and supervising employees, managing two counters and drive-thru windows add complexity and strategy to a casual game that could otherwise be simple. The ability to expand and chain stores provide players with long-term goals and help increase engagement.
Sensor Tower App Intelligence reports that the keyword "burger" was the top-ranking search term on Google Play Store in Indonesia and India and ranked second in Brazil. This suggests that the game experienced an increase in traffic and downloads as it appeared at the top of the search results for "burger." Notably, during the fourth week of March, 《Burger Please!》 achieved the highest number of downloads since its debut due to its higher ranking for the keyword "burger" in search results.
In April, the fact that 《Burger Please!》 ranked among the top advertisers of mobile tycoon games on the AppLovin advertising network in major global markets also contributed to the increase in downloads. With playable and video types of ads, 《Burger Please!》 ranked #6 in Indonesia, #4 in Brazil and India, and #5 in the U.S. by share of voice (SOV).
The game also employs a hybrid monetization model that leverages both in-app advertising (IAA) and in-app payments (IAP) to generate revenue. It is notable that 《Township》 and 《Hayday》, which have been among the top tycoon game downloads globally for quite some time, have not adopted ad removal as a monetization model, unlike Burger Please!
