Dated: 2023.08
This article's information has been translated from the original article: link
Hyper-casual game company Supercent is aiming to reach 30 billion won in sales this year. Supercent, which broke its previous year's sales record already in May, is looking forward to exceeding its sales target this year. The company has surpassed 40 million downloads of "Burger Please!" since its launch in February 2023 and plans to launch several new hyper-casual games in the second half of the year.
Supercent is a subsidiary of 111 percent, famous for its game, Random Dice, and specializes in developing and servicing hyper-casual genres. The hyper-casual genre refers to games that are designed to be simpler and can be enjoyed in a shorter time than general casual games. They are characterized by easy operation and an intuitive user environment (UI), which has excellent user accessibility.
Supercent is targeting the global market with games that reinterpret the cultural trend and high viral content consumption pattern, based on the characteristics of the hyper-casual genre. The basic strategy is to ▲ discover marketable materials, ▲ minimize initial investment through rapid build development and launch, and ▲ monetize operations using effective/profitable advertising mechanisms.
As a result, the cumulative downloads of its released games have exceeded 100 million in about two years since its establishment in April 2021. In May, the company also broke the previous year's sales record. This year, Supercent aims to exceed 30 billion won in revenue.
This success is especially due to the new hyper-casual tycoon game "Burger Please!" which was released in February this year. According to Sensor Tower, "Burger Please!" ranked No. 1 in global mobile tycoon game downloads from February 19 to April 30. The cumulative number of downloads to date is over 40 million.
In the second half of the year, Supercent will continue to focus on targeting the global market with a variety of hyper-casual games. The company is preparing a variety of games, ranging from games utilizing the IP of influencer 'Wonjeong Man', who has 50 million followers worldwide, to games in partnership with 'The Swing', which provides various mobility services such as electric kickboards.
In addition, Supercent is in the process of establishing a joint venture in Ho Chi Minh City, Vietnam, in partnership with domestic IT venture company Brickmate. The goal is to build a hyper-casual specialized development center with a maximum of 100 team members within the year.