Dated: 2023.08.25
This article's information has been translated from the original article: link
Supercent (CEO Gong Jun-sik) announced that the hyper-casual game "Burger Please!" is gaining significant popularity and is not just a hit but a phenomenon in the global gaming market.
"Burger Please!" is a management/business simulation game in which players become the owners of a hamburger restaurant and successfully grow their franchise. The game combines the familiar theme of "hamburgers" with arcade elements and the fun of idle games, offering a hybrid gameplay experience. Moreover, the game's design allows easy access for anyone and provides the enjoyment of tycoon games with a low entry barrier, which has received great praise from global fans. In the game, players are responsible for a range of tasks from hiring and managing staff to making and selling burgers. This is where the fun of the game and unique user experience of “Burger Please!” comes in, the faster and cleaner players serve their customers, the more profitable players will be, so players need to try various management strategies to maximize their profits. This blend of fresh and differentiated content has been praised for its successful integration with the advantages of the hyper-casual genre.
The design elements of the game have also been noted as contributing factors to its popularity. The game adopts simple rules and minimizes unnecessary elements to enhance visibility and gaming convenience. Additionally, the freely changeable camera angle provides a more dynamic and attractive perspective, which enhances the immersion of the game.
Since its release in February this year, "Burger Please!" achieved a total of 10 million downloads within just one month and entered the top 10 game charts in 39 countries worldwide. By the three-month mark after its release, it secured the #1 position in global mobile tycoon game downloads on both the Google Play Store and Apple App Store, a position it continues to hold to this day. Cumulative downloads have also significantly increased, surpassing 50 million, making it the only game released in 2023 to achieve this milestone, as reported by the mobile app market research firm AppMagic.
Despite the perception that the hyper-casual genre has a relatively short lifespan due to its intuitive and simple gameplay, "Burger Please!" continues to enjoy unstoppable success. Notably, the consistent increase in traffic is not limited to a specific region but is observed globally, like North America, South America, and Europe, to Southeast Asia, indicating its long-term success. This is attributed to Supercent's effective global publishing and marketing strategies.
Gong Jun-sik, CEO of Supercent, stated, "Burger Please! has been chosen by numerous global users due to its easily accessible gameplay and its popular fast-food theme." He further expressed, "As Burger Please! has set new standards in the hyper-casual game genre, we will continue to strive to provide even more satisfying services to a greater number of users.”
Supercent, a subsidiary of 111Percent known for "Random Dice," specializes in the development and publishing of hyper-casual games. By analyzing cultural trends, highly viral content consumption patterns, and identifying game elements, they reinterpret these into the hyper-casual genre, targeting the global market. Since its establishment in 2021, the company has achieved a total of 200 million downloads, solidifying its position as a leading hyper-casual game developer in South Korea.