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Dated: 2023.08.28
This article's information has been translated from the original article: link
Supercent's hyper-casual game 'Burger Please!' has once again achieved a remarkable feat in the global market.
According to mobile app market research platform AppMagic, "Burger Please!" recorded the second-highest number of downloads among all newly released global apps in 2023. This places it second only to Meta's SNS service 'Threads,' outperforming 'Chat GPT’, which has been a global sensation since the beginning of the year.
"Burger Please!" has recorded 51.13 million cumulative downloads which significantly surpass those of 'Honkai: Star Rail,' which had been expected to be a global hit following 'Genshin Impact.' Achieving such a high rank in the global game charts with a hyper-casual genre, which is often considered niche, is a magnificent accomplishment.
What's particularly noteworthy is that "Burger Please!" received more selections than 'ChatGPT,' a globally recognized AI phenomenon. With a gap of over 13 million downloads, the stature of “Burger Please!” is solidified.
In a market environment where it's challenging for new applications to succeed, “Burger Please!” has made a meaningful impact on a global scale. Furthermore, Supercent, a South Korea's leading hyper-casual game publisher, has once again proved its global marketing capabilities and differentiated publishing skills on the global stage.
“Burger Please!” is capturing the hearts of global users with its familiar theme of "hamburgers" and its easy and straightforward gameplay. As a management/business simulation game, players can experience all aspects of managing a restaurant, from hiring employees to selling burgers. In addition, it is characterized by both arcade elements and idle game mechanics, making it more accessible and lowering the barrier to entry, so that anyone of all ages can enjoy it easily and lightly.