Dated: 2023.09.08
This article's information has been translated from the original article: link
According to the mobile app market research firm 'App Magic', among the apps newly launched in the global market in 2023, Meta's Threads ranked first in downloads, followed by 'Burger Please!' introduced by Supercent, a domestic(South Korea) hyper-casual game publisher. In the gaming category alone, 'Burger Please!' holds the unique position of being number one.
While it is currently difficult to disclose earnings, it is expected that 'Burger Please!' alone will generate a minimum of 30 billion won in cumulative revenue within the next year. The figures are even more staggering when including the performance of other games. Considering that Supercent was established in 2021, this represents significant growth.
In light of this, I revisited the office of Supercent, which has recently been achieving great success in the hyper-casual market. Their office, which started in a shared office space bustling with startups, has now established itself as an independent office in Jamsil, Seoul, with over 50 employees passionately engaged in the development of hyper-casual games.
I had the opportunity to meet with Junsik Gong, the CEO of Supercent, and discuss the reasons behind the global success of 'Burger Please!' as well as share various insights and tips for development studios aspiring to enter the hyper-casual market. Let's hear from CEO Junsik Gong.
<Junsik Gong, the CEO of Supercent>
Below is the full transcript of the interview conducted on-site.
Q: First, congratulations on the great success of 'Burger Please!'.
A: Thank you for the congratulations. Looking at the data up until August 2023, 'Burger Please!' achieved 50 million downloads within four months of its release, marking it as the second-highest downloaded app worldwide among all apps launched in 2023, following 'Threads' of META. ‘Threads’ received attention due to marketing effects from its competition with existing platforms and Twitter, so 'Burger Please!' is uniquely recognized in the market as a new app with no prior background achieving such success.