Dated: 2024.01.16
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<2023 Korean App Publisher Download Rankings (Left), December 2023 Global HC Publisher Download Rankings (Right) / Provided by Supercent / data from Appmagic>
Supercent, a leading figure in the global hyper-casual game market, has climbed to the top spot among domestic app publishers in 2023 by achieving the highest cumulative app downloads.
In 2023, Supercent created an overwhelming global success story. According to App Magic, mobile market research firm, Supercent secured the first place among domestic(south korea) app publishers with approximately 200 million global downloads achieved in 2023. Notably, two games, 'Burger Please!' and 'Outlet Rush', led Supercent's success in 2023, showcasing Supercent's capabilities in finding trending themes, rapid development, and global publishing.
'Burger Please!' is a management simulation game where players become the owners of a burger joint and grow it into a successful franchise. Within just one month of its release, 'Burger Please!' climbed into the top 10 game charts in 39 countries worldwide and secured the first place in the global tycoon game download rankings in both AOS/iOS app markets three months post-launch. In 2023, it ranked third in download rankings among newly launched apps in the global market, following Meta's Threads and OpenAI's ChatGPT, proving its popularity. Moreover, it reached a 70 million downloads within the same year, establishing itself as a prime example of Supercent's exceptional market entry capabilities amidst the competitive gaming landscape.
"<Title Images of ‘Burger Please!’ and ‘Outlet Rush’ (From Left) / Provided by Supercent>”
Following its success, 'Outlet Rush', released in the latter half of the year, achieved 20 million downloads within a month of its launch, setting an unprecedented record in terms of initial performance and growth rate by topping the global free game download charts. 'Outlet Rush' is an arcade idle game where players expand a small franchise store into a massive outlet shopping center. Particularly, a noteworthy achievement is that 'Outlet Rush' secured the number one spot with an overwhelming number of downloads in the globally competitive iOS market, known for its intense competition. This success is quite extraordinary in the hyper-casual game genre, which typically shows strength in the AOS market.
A Supercent representative commented, "The first success might come with luck, but continuous success is a clear indication of capability. Supercent plans to launch a wide range of self-developed and published games in 2024, aiming to conquer the global market with new titles surpassing the existing hits 'Outlet Rush' and 'Burger Please!'. Especially, recent new releases like 'Paper Delivery Boy', 'Snake Clash', and 'Super Slime' are already showing high performance, signaling positive prospects for 2024 revenue."