Jihoon Byun, Executive Director of New Business: “Vietnam Is Our Key Partner”
Dated: 2025.7.17
This article's information has been translated from the original article: link
Supercent (CEO: Junshik Gong), a leader in the global hyper and hybrid casual game market, participated in Vietnam Game Connect 2025 (VGC 2025), held in Hanoi on July 16. At the event, Supercent presented its publishing strategy and vision for collaboration with Vietnamese game developers.
VGC 2025 is recognized as Vietnam’s premier game and app industry conference, bringing together more than 400+ industry professionals, 200+ companies, 30+ sponsors, and 20+ global speakers under the theme “MEET. CONNECT. CREATE.” This year’s event took place at the Melia Hotel in Hanoi.
Jihoon Byun, Executive Director of New Business at Supercent, delivered a keynote presentation emphasizing Vietnam’s role as an emerging game hub, home to talent that combines creativity and execution. “Supercent is committed to deeply rooting itself in the Vietnamese market and partnering with local developers to drive new growth in the global arena,” he stated.
In his keynote, Mr. Byun introduced strategies for maximizing retention and revenue through the player journey. He highlighted the growing importance of optimizing the player journey in today’s environment of ever-shortening user attention spans. He then unveiled Supercent’s proprietary five-step marketing approach, powered by its Publishing System Loop (PSL).
The session also featured a real-world case study of Supercent’s hit title, “Snake Clash!” Mr. Byun explained how Supercent leverages AI-driven CPI (Cost Per Install) testing, user retention analytics, and global scaling—all within a data-driven framework. He shared concrete results: by utilizing AI prediction models to maximize ROAS (Return on Ad Spend), Supercent has launched 10-million-download titles with more than ten times the efficiency of previous methods.
As of June 2025, Supercent has surpassed 1.1 billion cumulative downloads worldwide. According to app market analytics platform AppMagic, Supercent currently ranks fifth worldwide among game publishers and thirteenth among all app publishers. The company now boasts more than 20 titles with over 10 million downloads each, solidifying its rapidly expanding influence in the global marketplace.